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Customer Marketing Campaign Manager

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Job Summary

Based within the marketing team and working across the Business Development (Customer) sales units, the Customer Marketing Campaigns Manager will be responsible for developing and implementing a multi-channel plan, adopting best practice tools and measures to drive success.

 

You will have primary responsibility for driving customer adoption to increase cross-sell and drive license purchases across the base.

 

Working cross-functionally with internal stakeholders such as product management, account managers and customer success teams, you will to define, execute and measure effective communications and campaigns in support of the company’s customer goals.

 

You will define customer segmentation, develop and execute targeted campaigns based on customer lifecycle and critical trigger points.

 

Working with the demand generation team, you will work closely with sales teams to build a successful, sustainable pipeline of leads to support the sales targets.

 

You will be proficient in using a mix of channels and marketing vehicles to nurture and develop long-term relationships, increase brand awareness, establish thought leadership and achieve KPIs.

 

Your success will be measured on revenue impact, product usage and customer lifetime value.

 

In this position you will need to be a great story teller, and a superior communicator.


Main responsibilities 

  • Own the customer marketing strategy and execute a customer-specific marketing plan including segmentation and objectives.

  • Develop and execute marketing programmes, campaigns and activities to create demand and fulfil marketing lead funnel requirements for sales pipeline. 

  • Create highly targeted campaigns (including online/offline, inbound/outbound marketing tactics) for upsell, cross-sell, retention and advocacy.

  • Optimise each marketing touch point using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teams.

  • Serve as the primary point for managing customer communication and engagement to establish a coordinated message and outreach frequency.

  • Help the sales team cultivate great stories and business outcomes that customers will want to engage in.

  • Become well-versed in customer data to identify behaviors that indicate possible lifecycle changes (e.g., churn, stickiness)

  • Develop KPIs and reporting to understand impact of campaigns

  • Work with the internal teams to develop creating campaign which educate customers on new product updates and releases via monthly customer newsletter and other channels

  • Support and help execute events that help with industry awareness and provide networking opportunities for customers – specifically IRIS World.

  • Support overall marketing team goals and programs, ensuring their success in your sector/territory.

  • Assist sales teams as needed, including increasing brand awareness and driving leads.

  • Keep abreast of current trends in marketing

     

Key Relationships

  • Marketing team

    Product Management

    Sales team

    Support teams

   

Experience

  •  
    • Minimum of 3 years’ experience in a B2B customer-facing and relationship marketing role ideally within the technology sector

    • Proven track record of creating and executing a highly successful customer focused communication strategy and propositions

    • Strong abilities in digital marketing tactics

    • Strong cross-functional stakeholder communications and engagement
    • Excellent communicator and creative thinker, with an ability to use data to drive impactful actions

    • Proficient in Marketing Automation Systems (Marketo preferred), CRM systems, Web Content Management Systems and analytics features

    • Good communication and 'people skills' across stakeholders and multiple teams

    • Great attention to detail and project management skills. This role requires balancing several initiatives together

    • Demonstrate a passion for how technology is changing the way we work.

    • Proactive and enthusiastic with the ability to generate ideas that result in a positive outcome for IRIS

    • Highly driven, focused, tenacious and self-motivated

    • Friendly, approachable and well presented with great people skills

    • A proactive, ’can-do’ approach and be willing to get involved in projects outside the scope of the role as necessary

  •  

     

    Preferred

    Professional experience in a customer-facing and relationship marketing role is essential and knowledge of the accountancy sector would be a distinct advantage.

      

    Skills

    People ‘manager’, sector knowledge, planning, quality focus, results driven, resolving conflict, managing processes, presentation skills, technical understanding.

     

 

Competencies

    Excellent communication skills

    Meticulous attention to detail

    Marketing technology knowledge

    Collaborative

    Relationship Building

    Able to prioritise effectively and multi-task across a number of complex events

    Numerate and commercially aware

    Well-presented and articulate

    Reliable team player

    Willing to work unsocial hours as required

    Passion for the job

    Able to outperform in a fast paced environment

Apply here

Closing date:
30 Jun 2017

Location:
Datchet

Salary:
On application

Reference No.:
4734

Position type:
Permanent

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