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Digital Marketing Manager

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Main responsibilities 

• Develop, implement and manage inbound marketing strategies that optimise website and online content, improve Google search rankings for selected keywords (SEO), and continually improve the effectiveness of PPC, display networks, social media activity and internal/external blogs.

• Lead the redevelopment of key websites to build web properties that deliver on our inbound marketing strategy

• Lead a digital team, through a combination of direct reports and virtual working teams, to deliver on the inbound marketing strategy

• Manage both on-site and off-site SEO and PPC for the company.

• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.

• Manage of organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.

• Stay up-to-date with the latest trends and changes with SEO and major search engines.

• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.

• A/B test and continually measure the performance of these conversion assets.

• Collaborate with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path.

• Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team.

• Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies.

• Communicate online program results within the company and educate senior management and product teams on social media results and trends.

• Work with marketing communications to dramatically increase presence on LinkedIn, Facebook, Twitter, YouTube, Google+ and all other social media hubs.

• Identify high traffic industry blogs and work with marketing communications to drive exponential growth of our presence within these online communities.

• Coordinate with marketing communications and graphic designers to successfully execute and manage online marketing campaigns.

• Measure all online marketing activity by developing and implementing program metrics and reporting procedures to track and steadily improve program effectiveness and program ROI.

• Be able to use Marketo our marketing automation platform and implement rules and techniques for managing database records and executing and tracking inbound and outbound programs.

• Develop strategies for rapid conversion of website visitors to leads.

• Develop strategies for improving lead conversion; such as adjusting lead scoring thresholds and implementing activity-based thresholds to ensure hot leads are quickly identified.

• Ensure good integration between marketing automation and sales automation solutions to maximize the productivity of the inside sales team.

• Collaborate with the IT group and website developers to complete technology enhancements needed for marketing programs.

 

Experience

• 5-10 years of B2B online marketing experience in fast-paced environments.

• Proven knowledge of and success with managing online marketing programs.

• Very strong analytical skills and the ability to interpret data to optimize marketing programs.

• Extensive experience with online marketing tools including Google AdWords, online survey tools, website analytic tools (i.e., Google Analytics), etc.

• Demonstrated ability to work in collaborative environment and manage programs with cross- functional teams comprised of business, technology and creative professionals.

• Proven ability to complete projects on time and on budget.

• Demonstrated ability to work with cross-functional teams and navigate internal and external resources to generate results.

• Strong written and verbal communication skills.

• Good leadership and problem solving skills and ability to manage multiple projects.

• Must be an independent self-starter that has a strong sense of urgency and an affinity for producing high-quality work that exceeds expectations. The capacity to juggle multiple priorities effectively within a fast-paced environment is critical.

• A creative thinker with critical analysis and problem-solving skills, along with flexibility and a knack for thinking on your feet is essential in this role.

• Strong organizational skills and a strong attention to detail are a must.

 

 

 

 

 

 

 

Apply here

Closing date:
16 Jun 2017

Location:
Datchet

Salary:
On application

Reference No.:
4667

Position type:
Permanent

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