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Product Manager - CRM and Practice Management


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Job Summary

This Product Management role within IRIS is responsible and accountable for managing the definition of our accountancy products, both short term definition of new product releases based on customer requirements, market demand and competitive analysis and setting in place the long term product roadmap. This role will be responsible for our customer relationship management (CRM) and practice development (PD) products and solutions. The Product Manager is also responsible, with Product Marketing, for the product messaging and positioning of specific products within the IRIS portfolio. The role participates in the development of product strategy and develops tools, training and collateral to ensure sales and channel readiness. This position requires close interaction with the rest of Product Management, Product Marketing, Marketing Communications, Sales Management, Support and Engineering

Main Responsibilities

As a contributor to the Accountancy division the Product Manager will be responsible and accountable for all aspects of the CRM and PD products/solutions, including sales targets, and expanding upon IRIS’s foundations of Integration, Automation and Collaboration.Taking input from sales, customers, marketing and analysts, the Product Manager will gather the information and data points that justify and quantify the business return for making any product investment through a business case. Most often this is justified on Return on Investment (ROI) but also has to take into consideration strategic implications and customer satisfaction (Net Promoter Score - NPS). The Product Manager owns the development and delivery of the product business case, subsequent marketing requirement documents (MRDs), Epics and User Stories. Once product investment is approved the Product Manager will ensure that a clear project plan is put in place to ensure the delivery of the product. This will involve working closely with all internal stakeholders including development, support, sales and marketing to ensure that all aspects of the product delivery is understood, defined and measurable. The Product Manager then co-ordinates all this activity using a clearly documented product roadmap. In doing so he/she clearly articulates to all stakeholders the timescales and details of product release and is responsible for then delivering on this. The Product Manager is a high profile role and will be viewed as such by internal staff and external customers. The Product Manager is the main customer advocate for the product, and is seen as the ‘mini-CEO’ for their responsible products and/or solution.

Duties to include:

  • Working with product management, sales, channel marketing, corporate marketing, marketing communications, technical support, development, finance, operations and other stakeholders to ensure that product is effectively introduced and sustained in the market
  • Working with client sites to generate customer success stories
  • Develop and document, with stakeholder buy-in, the roadmap for their products/solutions, business case and ROI associated with any product investment.
  • Present the business case and ROI of product investment to senior management
  • Maintain an intimate understanding of the market, competitive threats and new market opportunities using this to develop the product vision and roadmap.
  • Maintain ongoing close relationship with customers for his/her product to ensure intimate understanding of customer need
  • Quantify the size of new market opportunities as part of full SWOT analysis
  • Produce market requirement documents outlining the market and customer requirements of current and future product sets
  • Creation of product requirements documents that specify customer and technical requirements for current and future product sets.
  • Agree and sign off with development the Product Requirements Document and High Level Design specifications and timescales.
  • Build and maintain a product roadmap in line with the division’s product strategy and direction.
  • Identify, raise and manage any issues associated with the roadmap with key stakeholders
  • Be accountable for ensuring the success of existing/new products and ongoing releases

Key Relationships

  • Customers
  • Sales and Sales Management
  • Product Development
  • Business Analysts
  • Customer Support
  • Product Management
  • Marketing Communications


  • Ideally Finanical/Marketing related Degree


  • Prior experience of product marketing and product management
  • Knowledge of the accountancy practice software market is desirable
  • Experience and demonstrable knowledge of CRM/ERP systems
  • Experience and demonstrable knowledge of SaaS/Cloud systems


  • Energy and Initiative
  • Commercial awareness
  • Influencing
  • Planning & Organising
  • Innovation
  • Resilience

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Closing date:
06 Dec 2013


On application

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