The management team
Executive committee

David Groves

Chief Commercial Officer

david groves

David Groves is responsible for all sales and marketing for IRIS Software Group.  His mission is to lead the business through the next phase of growth as one of the UK’s leading software companies.

With over 20 years of high-growth sales and transformation leadership, David’s energetic and visionary approach has seen him leading teams with passion and humour, inspiring colleagues through coaching and mentoring.

David’s outstanding career includes BAE Systems; while living in California, he ignited the service-orientated architecture (SOA) value proposition and headed the North American SOA practice, and led elements of business development worldwide.  During his tenure at CA, David rebuilt the sales team and led the EMEA-wide Clarity PPM business to achieve 350%+ growth and a significant improvement in the Gartner Magic Quadrant position due to EMEA business gains.

His most recent role is with Adobe; firstly, leading Adobe’s EMEA Digital business, and subsequently as EMEA Sales COO, owning go-to-market, operations and strategy. During David’s tenure, the business grew strongly at 30% CAGR over several years.

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