Attracting new clients
To keep a business healthy there needs to be a steady flow of customers coming through the doors. I often ask practitioners how they find new clients for their practice and the response nine times out of ten is the same: ‘referrals from existing clients’. While word of mouth is a great way to attract new clients there is a limit on the number of clients and the type of clients that can be attracted in this way.
Consumers are very savvy these days and the most popular way to find anything is to search online. This approach is now ingrained in all of us. When a business needs a new supplier, it will search online, research the options available and draw up a shortlist before making an enquiry. If your practice does not have a website you are missing out on potential new clients.
However, just being online is not enough. You need to ensure your website can be found easily by potential clients on a range of devices including PCs, laptops and increasingly nowadays, their mobile phones. Changes to the search function from Google means that websites that are not optimised for mobiles will automatically drop down the search listings and end up further down the page.
The IRIS WebPortal
The IRIS WebPortal service delivers a complete website package, from the design and build stages right through to hosting and supporting your ongoing website experience. Practices can choose from a range of state of the art designs which include your practice branding and corporate colours.
Your site will be submitted to all the major search engines, with on-page search engine optimisation (SEO) to ensure that it can be easily indexed. Our websites are updated with the latest SEO requirements to make sure that you get the maximum visibility on the web. Inclusion of the industry standard SEO plugin will help you with tweaking your existing and new content to perfection.
A wide range of features
To maintain a good SEO ranking it’s important your website generates traffic from regular visitors. Your IRIS website gives you the ability to not only market your services effectively to a wider network of potential clients, but allows your existing customers to access a range of calculators, calendars and tools to help them run their business more efficiently and collaborate with you online.
Our web design team will add a client portal to your website to integrate your existing KashFlow and IRIS OpenSpace portals. This client portal becomes the main entry point for your clients to access their online bookkeeping app and upload, store and approve documents. To provide a seamless end to end experience for the customers the client portal itself can be branded to match the practice colours.