Toby Lester
3 minutes length
Posted: 3rd September 2019

Are we becoming tired of the text?

It’s strange to think that, only 10 years ago, we still relied on the occasional paper newsletter to communicate with parents. Today, there are numerous methods of sharing important news and information with mums and dads; for schools, new technology is bridging the gap between school and home like never before!

Over the years, ParentMail has observed the world of EdTech expand and evolve; we’ve seen habits change both at home and in the school office. One particular platform which has seen a dramatic transition is SMS. In 2012, over 160 billion text messages were sent in the UK; year on year, this number has steadily declined, with almost half the number sent in 2017, at just over 80 billion. In the wake of the SMS decline, in-App notifications are fast taking the place of the humble text message, and it’s easy to see why.

Information overload

How many text messages are too many? When it comes to school messages, we think there should be a limit. Push notifications offer flexibility unrivalled by the outdated SMS. Text messages can be intrusive, causing parents to feel the need to respond instantly. On the other hand, smartphone users are accustomed to push-notifications appearing on their screen; in App notifications don’t require an immediate reaction, serving as a handy reminder to new information, instead.

For most school communications, not all messages are considered critical or require an instant response. Often, messages are alerting parents to news, payments due, bookings to be made etc. Whilst these messages are important, they are rarely categorised as urgent and, for this reason, push notifications are ideal, helping to build a reliable and constructive relationship between parents and school. For those messages that are considered urgent, parents are still notified and can react accordingly.

Apps allow the user to amend notifications to suit their own preferences. Text message notifications are either switched on or off, which simply isn’t practical. With an App custom-built for school communications, parents can make the most of flexible notifications and set them as appropriate.

Reached your limit?

With an average 160-character limit (including spaces!), SMS rarely offers the flexibility to share truly informative messages with parents. Text messaging is also a poor platform for sending additional media, such as pictures, forms or invitations. As a result, school messages are often short and impersonal and can fail to build a sense of confidence in parents. Add to this the huge cost of sending hundreds, if not thousands, of text messages every term, schools simply aren’t getting enough for their money.

School communications should be professional, helpful and, importantly, represent your school’s brand and values. When parents use just one App to manage all school communications, they immediately associate those notifications with your school and know they can trust the information they receive. This means parents are more likely to pick up messages quickly and respond as required. Without character limitations, schools can provide parents with all the necessary information for the subject at hand, from sharing photos from recent school trips, requesting consent, permissions and feedback with forms, or supporting parents to make online payments, quickly and easily. This level of flexibility builds a stronger relationship between home and school, ensuring parents feel informed about important news and information regarding their child.

School communications shouldn’t put your school budget on the back foot. ParentMail is designed with school’s needs in mind! Our flexible subscriptions allow you to plan your finances accordingly, with no unwelcome surprises in the form of extra costs. Make the most of the latest technology to improve parental engagement and impress your parents – you’ll never look back! Find out more and book a free demo today.