Yes, we use Yoast to help maximise the chances that potential clients find your website in search engines – which is very important to win new business.
Your website receives on-page optimisation for your most important keywords. Typically, this will relate to the local area in which you are based.
For example, an accountant in Milton Keynes will often want to be found for searches such as ‘accountants in milton keynes’, ‘milton keynes accountant’, etc.
For your home page we do all the relevant on-page optimisation – title tags, meta tags, heading tags, keyword density, etc. If the keywords are not competitive, this by itself may get you to the top.
If the keywords are competitive you will also need further optimisation. This is anything from getting good quality links from other sites to creating popular content unique for your website. We highly recommend having a blog to help your SEO.
In addition we will give you all the information you need to do to get your site listed in the local business results next to the Google map (called Google My Business) that usually appears at the top of the search page when searchers search for a local accountant in their area.