Cookies – what are they?
The tables below explain the cookies we use and why. To make this information as clear as possible, as well as listing the cookies we use, we’ve categorised them to help explain what they do.
IRIS.co.uk uses “technical” Cookies to carry out activities that are strictly necessary for the operation or delivery of the Service. These cookies are used for activities which are strictly necessary to deliver or operate the service you requested from us and do not require consent.
|__cf_bm||Cloudflare||This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.||1 day|
|BIGipServer#||Marketo||Used to distribute traffic to the website on several servers in order to optimise response times.||1 day|
|wc_cart_hash_#, wc_fragments_#||iris.co.uk||Necessary for the operation of the shopping cart functionality. Not installed by other pages on the site.||Session|
These trackers help us to provide a personalised user experience improving the quality of your preference management options and by enabling the interaction with external networks and platforms.
|Name of Cookie||Purpose||Place of processing||Further Information|
Measurement & Analytics
IRIS.co.uk uses Trackers to measure traffic and analyze user behaviour with the goal of improving the service.
|Name||Purpose||Place of processing||Further Information|
|ResponseTap (ResponseTap Limited)||ResponseTap is an analytics service provided by ResponseTap Limited.
ResponseTap tracks the use of phone numbers displayed on this website.
|Google Ads conversion tracking (Google Inc.)||Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on IRIS.co.uk.|
|Google Analytics with anonymized IP (Google Ireland Limited)||Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of IRIS.co.uk, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
|GetFeedback||Customer Satisfaction surveys- GetFeedback is a processor of the specific IRIS customer data and information that that IRIS may choose to assess by using GetFeedback’s survey software and services.||Managing data collection and online surveys This type of service allows IRIS.co.uk to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding users. These services may be integrated with third-party services to enable the Owner to take subsequent steps with the Data processed – e.g. managing contacts, sending messages, analytics, advertising and payment processing.|
|Gainsight||Provides analytics on how users interact with IRIS Products||The cookies collect information on a user’s browser usage, a user’s journey through the product, the most frequently used functionality and session duration. The cookies in themselves do not directly identify a user and no personal information such as name and email are shared with Gainsight. If a user agrees to the placing of the cookies, a company ID is shared with Gainsight to obtain analytics data. Any analytics data is provided to IRIS is provided in an aggregated format.|
Targeting and Advertising
IRIS.co.uk uses Trackers to deliver personalized marketing content based on User behaviour and to operate, serve and track ads.
This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on IRIS.co.uk, possibly based on User interests. This does not mean that all Personal Data are used for this purpose.
|Name||Purpose||Link to third party policy||Further Information|
Interaction with external social networks and platforms This type of service allows interaction with social networks or other external platforms directly from the pages of IRIS.co.uk. The interaction and information obtained through IRIS.co.uk are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on IRIS.co.uk isn’t being connected back to the User’s profile.
Remarketing and behavioural targeting This type of service allows IRIS.co.uk and its partners to inform, optimize and serve advertising based on past use of IRIS.co.uk by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity. The type of data that may be collected by these third parties include tracker, usgae data, device information, shopping history and unique device identifiers.
|Marketo Email Advertising and Marketo Lead Generation||Managing contacts and sending messages and User database management||Marketo Email Marketing is an email address management and message sending service provided by Marketo, Inc. Marketo Lead Generation is a User database management service provided by Marketo, Inc. The type of data that may be collected is email address And usage data|
How do I change my cookie settings?
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings, view and look for the relevant setting).
Advertising industry specific opt-outs
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Owner and Data Controller