IRIS appoints CMO to drive ambitious growth strategy

2 minutes length
Posted: 9th April 2021

IRIS Software Group (IRIS), one of the UK’s largest software firms, has today announced that David Turner has been appointed as its Chief Marketing Officer (CMO).

As an innovative and motivational marketeer, David has deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.

David will use his extensive software and SaaS (Software as a Service) marketing experience to drive IRIS’ vision to build a world-class, digital-first marketing function. One that is driven by impactful thought-leadership, with a clear focus on helping customers understand how technology can improve their organisations and help them deliver excellent service. This will drive IRIS’s growth strategy of engaging meaningfully with customers.

David Turner, CMO at IRIS Software Group said, “I’m absolutely delighted to join IRIS and drive forward the digital transformation of its marketing operation.

“As the number one software for accountancy practices, payroll and education in the UK, IRIS is superbly placed to help its customers navigate the post-COVID era. We have the tools to empower them, the knowledge to guide them and the expertise to support them in these challenging times. My role is to help our customers and the wider market to understand the incredible potential of what IRIS has to offer and achieve the best possible outcomes from our solutions.”

Prior to joining IRIS, David grew international marketing teams and led major transformation at cloud software company Oracle NetSuite, ERP vendor Unit4 and accounting software company CODA. He was pivotal in the launch of SaaS ERP vendor FinancialForce. Most recently he established a marketing operation at Order-to-Cash AI specialist Sidetrade. David will oversee a transformation of IRIS’ approach to the market as it delivers its exciting new cloud platform IRIS Elements to accountancy practices, as well as increasing its focus on the education sector, and increasing our dominance of the UK HR and payroll markets in the UK and internationally.

Chris Smith, Chief Commercial Officer at IRIS Software Group said, “We pride ourselves on delivering creative, targeted and impactful marketing, which is why we are excited to welcome David to the IRIS family.

“David’s experience speaks for itself and we look forward to working with him to deliver powerful engagement with our customers. This will enable us to further drive our customer-centric approach, build deeper relationships and create a vibrant and successful IRIS ecosystem in the UK and internationally.”

David Turner, CMO at IRIS Software Group further added, “I’m passionate about leading by example and thrive on building high-performing teams that achieve success. I am committed to generating powerful communications strategies across the business that will help individuals engage with customers in new, open and innovative ways.”