Accountex: meet the team at stand 940

It’s time for Accountex – and we wouldn’t miss it for the world. 

You can find us at stand 940, where our experts will demonstrate our solutions and answer any questions you have. 

And it doesn’t stop there. Over the next two days, we have a series of exciting events planned. 

Fantastic seminars (and where to find them) 

The IRIS Practice Excellence stand is the place to be if you want to get hints and tips about optimising your practice. 

Here are just two of 14 amazing talks you won’t want to miss.  

Weds, 11:00 – 11:40 | Theatre 12 (Practice Excellence) – Sole traders and MTD: insights to guide accountants 

With the next stage of the Making Tax Digital rollout imminent, our survey of 1,000+ sole traders and landlords reveals key challenges like hidden costs, digital skill gaps, and increased reliance on accountants. Attendees will learn about these barriers and get strategies to help clients adapt. 

Weds, 11:00 – 11:40 | Theatre 12 (Practice Excellence) – The power of connection: redefining efficiency in accountancy 

Join us for a session on how the right tools can enhance efficiency in managing the client lifecycle. We’ll explore the challenges of disconnected systems and repetitive tasks, and how a forward-thinking approach creates smoother, integrated workflows. Learn how automation, accuracy, and system harmony can empower accountants to focus on what matters most, whether it’s boosting efficiency, reducing manual effort, or delivering value to clients. 

The IRIS VIP after-party (pre-booked, limited availability)

We’re hosting a pre-book after party at the The Fox, ExCel from 6pm on Wednesday, where guests will enjoy live entertainment, delicious food, refreshing drinks, and our exclusive MTD bar. It’s the perfect chance to unwind and connect with fellow professionals after a busy day. 

Learn about the latest tech at stand 940 

Accountex is one of the best opportunities to meet our team in person, learn about the latest solutions – for example how FRS 102 accounts preparation is now a part of the IRIS Elements Accounts Production Enterprise platform – and ask any questions you might have. 

We can’t wait to see you  

Stop by stand 940 to meet our team and discover how IRIS Software Group can help you take your practice from strength to strength. 

Eva Mrazikova

Global Head of Product Marketing

Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.

With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.

A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.