Global Head of Product Marketing
Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.
With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.
A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.
Are you choosing new accounting software? If so, you need a plan. You have to clarify your goals, audit your current processes, and identify any gaps in your tech stack. Ideally, you need to do...
Eva Mrazikova | 29th April 2026 | 11 min read
The rollout of Making Tax Digital (MTD) has accountants asking one question: “How do we absorb five times the work without charging five times the fee?” Filing quarterly updates plus a final submission means there...
Eva Mrazikova | 16th April 2026 | 21 min read
If you told me that the safety of your data kept you up at night, I wouldn't be surprised. There are so many factors to consider, industry regulations to watch, best practices to adhere to,...
Eva Mrazikova | 6th February 2026 | 4 min read
Success in accounting demands the right mix of grit, determination and smart thinking. If you push too hard or too fast, the dream collapses. You will get extra client work, but you and your team...
Eva Mrazikova | 30th January 2026 | 5 min read
Right-shoring is a powerful way for accounting firms leverage all available staff and expertise. As part of this approach, it’s essential to properly collaborate with your remote colleagues, including third parties. However, there is a...
Eva Mrazikova | 29th January 2026 | 5 min read
Overwhelm and burnout are worryingly common in the accountancy sector. CABA reports that 56% of accountants are suffering from stress and overwhelm, compared to 41% across other professions. It also says 43% of accountants have...
Eva Mrazikova | 21st January 2026 | 5 min read
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