Global Head of Product Marketing
Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.
With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.
A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.
When you buy software, the headline price is an important starting point, but it can only provide part of the total cost of ownership. For example, accounts production and tax software is often sold in...
Eva Mrazikova | 8th October 2026 | 5 min read
AI and automation are equally important when you’re looking at digital tax compliance solutions. You can’t talk about one without the other. Right now, it may seem like AI is a stadium-filling rock star, and...
Eva Mrazikova | 21st September 2026 | 19 min read
Advising clients on Capital Gains Tax (CGT) involves helping them understand the tax implications of disposing of assets, calculating their potential liability, and utilising available reliefs to ensure they pay the correct amount of tax....
Eva Mrazikova | 26th June 2026 | 12 min read
Even when you run a successful accounting firm, there’s always a nagging feeling that there’s not enough hours in a day. That’s because of time leakage. Deadlines slip, tax season becomes busy season, and MTD...
Eva Mrazikova | 25th June 2026 | 4 min read
Accountex London is always special because of the people you meet there. But this year it was even more memorable. Why? Because of the people we brought with us. For the first time at Accountex,...
Eva Mrazikova | 19th May 2026 | 20 min read
Making Tax Digital (MTD) for Income Tax is HMRC’s phased mandate requiring qualifying sole traders and landlords to keep digital records, submit quarterly updates, and complete an annual finalisation process through compatible software. For accountancy firms, the change is...
Eva Mrazikova | 14th May 2026 | 21 min read
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