Global Head of Product Marketing
Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.
With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.
A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.
Accountex London is always special because of the people you meet there. But this year it was even more memorable. Why? Because of the people we brought with us. For the first time at Accountex,...
Eva Mrazikova | 19th May 2026 | 20 min read
Making Tax Digital (MTD) for Income Tax is HMRC’s phased mandate requiring qualifying sole traders and landlords to keep digital records, submit quarterly updates, and complete an annual finalisation process through compatible software. For accountancy firms, the change is...
Eva Mrazikova | 14th May 2026 | 21 min read
Are you choosing new accounting software? If so, you need a plan. You have to clarify your goals, audit your current processes, and identify any gaps in your tech stack. Ideally, you need to do...
Eva Mrazikova | 29th April 2026 | 11 min read
The rollout of Making Tax Digital (MTD) has accountants asking one question: “How do we absorb five times the work without charging five times the fee?” Filing quarterly updates plus a final submission means there...
Eva Mrazikova | 16th April 2026 | 21 min read
When it comes to offering client payrolls, the difference between a burden and a revenue stream ultimately comes down to one aspect: the software. Many accountancy firms are quietly walking away from payroll as the admin is...
Eva Mrazikova | 1st April 2026 | 4 min read
If you told me that the safety of your data kept you up at night, I wouldn't be surprised. There are so many factors to consider, industry regulations to watch, best practices to adhere to,...
Eva Mrazikova | 6th February 2026 | 4 min read
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