Marginal Gains: Accountants are carving out a new role

From number cruncher to business adviser

No one can deny that the accountant’s role is evolving. While compliance continues to be a given for any practice or firm, most accountants are aiming to become their clients’ trusted adviser, helping them to grow their business or plan their personal finances, rather than ‘just’ keeping on the right side of HMRC.

It’s a trend that most accountants welcome. Good accountants have always sought to add value to their clients. As Woods Squared, an IRIS customer based on the Wirral, put it: “We help our clients to maximise their advantage by analysing what they are doing well and could replicate. In short, we aim to become their virtual finance director and trusted business adviser combined.”

This trend is being accelerated by radical change at HMRC, including its strategy of moving rapidly to implement digital tax accounts. Then there are the changes brought about as a result of the new UK GAAP. This new reporting framework entails having in-depth conversations with clients to assist them in making meaningful, justifiable business decisions based upon new accounting treatments.

If your clients take the compliance side of things almost for granted and want you to focus more on tax planning and business advice, you’ll need to minimise the time spent on compliance work, which is where utlising a Marginal Gains strategy comes in.

If you’re able to get routine work done more quickly, you’re in a stronger position to move up the value chain by offering these additional services.

Making key marginal gains such as these across your practice can free up valuable time:

• Automating routine tasks such as maintaining client records and routine data entry
• Eliminating manual data re-entry
• Sharpening up and streamlining your business processes
• Avoiding bottlenecks by looking for ways to communicate quickly and securely with clients

Much of this is achievable by using truly integrated accountancy software, with a constantly refreshed, centralised and single source of data.

Learn more about exactly how and where to implement a marginal gains strategy into your business by subscribing to our free, comprehensive Marginal Gains journey – the first eBook, ‘The Power of Marginal Gains’, is available to download now.

The journey continues…

In the next post in this series, we’ll explore the British-based teams who excelled at their respective disciplines thanks to adopting a marginal gains strategy.

Meanwhile, why not take a look at our previous entry:

– Little victories can win the biggest wars

Eva Mrazikova

Global Head of Product Marketing

Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.

With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.

A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.