What is People Analytics?
People analytics applies data analysis, statistical methods, and technology to workforce data, generating insights that inform HR decisions and business strategy. This discipline examines patterns in recruitment, retention, performance, engagement, compensation, and other human capital metrics to predict outcomes and optimize workforce investments.
People analytics uses techniques including descriptive statistics, predictive modeling, and prescriptive recommendations. Applications include identifying flight risks, predicting candidate success, optimizing organizational design, and measuring program ROI. Effective people analytics requires quality data, analytical expertise, and integration between HR systems.
Organizations leveraging people analytics make more objective, evidence-based talent decisions, improving workforce outcomes and demonstrating HR’s strategic value through measurable business impact.
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