Early Years – communicating with parents is the key to success

kids standing with their parents SueA 810 x 430 Blog Popup | Early Years – communicating with parents is the key to success
By Toby Lester | 16th April 2019 | 3 min read

Excellent communication with parents in Early Years is key to the success of any nursery business and there have never been more ways to keep parents in the loop.

The importance of communication with parents in the EYFS strives to provide a good working ‘partnership’ between practitioners and parents. It states that key workers should build ‘relationships’ with parents, keep them up-to-date with their child’s progress, respond to observations that they share, involve them in assessments and support them to guide their child’s development at home.

Children attending nursery used to be commonly associated with parents being able to go to work. In more recent years it has become more about children developing social skills, preparing for school and growing and flourishing in a nurturing environment. This has meant that communication with parents is not only necessary, but essential.

Effective, regular, transparent communication is at the heart of any personal or professional relationship. In fact, it will make all the difference to a parent of a child in an Early Years setting. It will reassure, inform and build long term parental engagement.

Considering your communications strategy

Parents need to be made aware of general policies, quality standards, general updates, news and announcements and the philosophy that underpins the setting. As well as the bigger picture of policies, procedures and child protection, however, parents also need to know the day to day organisation of their child’s day and what happens if there is an accident or if their child becomes ill.

Being transparent, open, specific, clear and quick to respond pre-empts misunderstandings, dissatisfaction and complaints from parents. It’s also important to consider that one size doesn’t always fit all and this needs to be factored into a setting’s communication strategy, as working parents have very busy different schedules and commitments.

It’s also about being sensitive and recognising and working to overcome potential barriers to communication such as language differences, low literacy levels or lack of parental confidence, and becoming familiar with the needs of each individual family.

Customer story: Reversing the impact of COVID by building relationships with parents

Read here

Early Year’s parental engagement

During these vital early years, it is crucial that nurseries are able to break down any boundaries between parents early on – the relationship benefits children in many ways:

  • Parents know their child best
  • Parents can be encouraged to discuss issues, talk about any concerns and get advice from Key Workers/Support Staff that have a broad & deep knowledge of child development as well as professional experience.
  • Parents can be engaged in the learning process. Evidence suggests that joint working benefits children, who learn and develop better, by having the support of both their child care provider as well as their carer or parent.
  • Effective communication makes transitions throughout the setting smoother.
  • It paves the way for open feedback where parents feel comfortable raising concerns with their childcare provider, knowing it will be heard and addressed in a comfortable & safe environment.
  • It can help keep children safe. Open communication helps with safeguarding and child protection as parents and carers feel safe enough to talk about any problems they may have especially at home.

As more nurseries recognise the importance of parental engagement, many are turning to technology to help them keep in regular contact with parents at a low cost, reaching working parents in a way that suits them, improving their relationships and reputation as a result. If you work in an Early Years setting and would like to know how a system like ParentMail could help, get in touch today.