Toddle In Private Day Nursery save time and money with ParentMail

The team at Toddle In Private Day Nursery have enjoyed a huge improvement in their parental engagement with the help of ParentMail.

With over 100 children in their care and as many busy parents, Toddle In’s communications were floundering.

“Before ParentMail, our monthly newsletter was a real chore.” Says Karli Booth, Nursery Manager. “Often, we’d have a load of copies left over which hadn’t been collected and, for those parents who did take them home, we knew they weren’t reading it; parents would complain that they’d missed information or hadn’t been told about things. It was clear that a paper newsletter wasn’t the right way of sharing information. It took hours to write and print and the print costs were also high. In the end, we stopped using them altogether.”

Busy mums and dads are rarely without their mobile phones. When it came to sharing important information and news, online messaging was the clear choice.

“It’s been just a few months since we launched ParentMail. We already have more than 90% of parents signed up and over 60% are using the free mobile App. The reporting system even tells us who has read messages and who hasn’t. We have a very small number of parents for whom English is a second language; these parents prefer a paper copy and ParentMail makes it really easy to print out paper versions. Nobody misses out on news and information anymore.”

“We used to use text messaging for urgent information, but we always struggled with the character limit. With ParentMail, we can share as much information as we need to. As Nursery Manager, I also receive a lot of information for external services. For example, as summer approaches, I recently received an email regarding school readiness. In the past, I would print the attachments out and stick them up on the notice board, but they’d often be forgotten or ignored. Now, I can forward the relevant information to parents with PDF attachments.”

“I also love the scheduling assistant. I include details of upcoming events in the monthly newsletter, but it’s helpful to remind parents a few days before. For graduation and photograph day, I recently scheduled a couple of text message reminders in the run up to the event. I don’t have to remember to text parents in time any more, which used to be really tricky when I was busy with so many other things. Instead, I can get all my communications prepared well in advance and get on with the day job, knowing everything is sorted.”

“For staff, we don’t have to spend time chasing parents or tracking down responses to forms. In the past, if we ever needed parents to complete a form or provide feedback, for example, we’d print out over 100 forms and hand write names on all of them. It was time-consuming and expensive. Now we can attach the form to an email and track the responses as they’re returned. Parents have the option to print it out and return by hand, if that’s what they prefer.”

“The platform itself is easy to navigate and straight-forward. My Deputy-Manager also uses the basics and we both find it helpful and user-friendly. There have been no complaints from parents, either. In fact, our parental engagement has really improved, which is important for the children in our care, so we’re very happy.”

“We’re always busy and ParentMail is supporting us to save time every day. I’d recommend ParentMail to any nursery looking to save time, reduce print and paper costs and stay in touch with parents!”

Are you looking to upgrade your nursery communications? Then get in touch! Our flexible system offers a range of cost-effective solutions guaranteed to save your busy team time and money.