Happy 10th Birthday YouTube!
Watching videos on YouTube has become such a big part of everyday life that it is hard to believe that just over 10 years ago it didn’t even exist.
The first ever clip, Me at the Zoo, was uploaded to YouTube exactly 10 years ago today on the 23rd April 2005 by Jawed Karim who co-founded the site with former PayPal employees Chad Hurley and Steve Chen.
Use YouTube to promote your business
Part of the appeal of YouTube is that it is accessible to all and everybody from students to small business to global corporations can use the platform to share videos.
Most businesses will have at least one YouTube video and this is because they can be a great way to promote your business. YouTube is part of Google which means using videos can help boost your search rankings and they are a great for sharing content with customers.
Examples of things you can do are:
- Customer testimonials
- How to guides
- Corporate presentations
Here are a selection of current IRIS videos, which are all available on YouTube:
If you do plan to use YouTube videos for your business make sure you title the video correctly, and use relevant keywords in your description and tags. This could make all the difference in being found by your customers and prospects!
Technology has moved rapidly over the last 10 years which has also contributed to the vast success of YouTube. Smartphones are now readily available to everyone so videos can be watched on the go and social media developments such as Twitter means that video links can be instantly shared with thousands (if not millions) of followers.
As well as watching and sharing videos, Smartphones are now also being used for an increasing number business functions with many applications now accessible in the Cloud. This means jobs such as making payments and submitting expenses are now regularly completed on smartphones.
IRIS customers, for example, can benefit from online distribution of communications such as payslips and pension letters using the IRIS AE Suite™ which employees are able to instantly access on their Smartphones.
Want to learn more? Call the IRIS team on 0344 815 5700.