The guide to setting up your new business - part 3
Register your chosen domain name
Once you have selected, registered and paid for your domain name, you will receive a registration document. This confirms you are the legal registrant of the domain name, so make sure you keep it safe.
Step 8 - Decide on your marketing ‘message’ - why should customers buy from you?
Your marketing message is a critical part of your marketing efforts. It tells your prospects and customers why they should choose to do business with you over and above the competition. The key to creating an effective marketing message is to ensure that it matches your customers’